Frankly I think you might consider a clear objective. The site doesn't have a "what the hell is this site about" link.
Is it a blog site?
Is it a site for people to look at other people's music?
Is it a site for art in general ?
Is the site a vehicle for you to take over the world?
Something kind of funky about it though
To be honest, it was just meant to be a vehicle for posting my videos, but like the best laid plans of mice i had to then work out how i was going to get people here to watch them...that and i found adsense and wanted to see if i could make some scratch with it :P
I kinda like the place now it's done up. I have things i'd like to do with it, and i know i'd need other people to get involved....hence the competition idea. I'd love to get weekly album reviews, and a couple of interesting people with something to say. Also, i'd like to get a few lesser known youtubers to post their stuff here, maybe give them a seperate page to themselves.
In short....i'm winging it here.